23 Jan , 2016
This is great fear of many real estate agents — and brokers. The idea that you have to write. And not just poetry, or anything like that, or even a mega-novel! No. The idea of writing a blog is like slitting your throat. Do you have the time to do that as a home seller? No. You’re too busy marketing and showing homes. You do not have the time as a home seller to sit in your bed or chair, with your laptop, writing on your WordPress, Blogger, Tumblr, or even Facebook about your experiences, or thoughts, especially regarding the real estate industry. Right?
22 Jan , 2016
Isn’t it nice to be positive? Thumbs up. Thumbs up like how it’s done on Facebook. The king of social media reins supreme in terms of positivism, because it’s all about networking and a family orientation. Oh, look, your mom’s on. Send a message! What, you have a friend over in China? She’s on right now. Poke her.
Facebook makes it a button push to connect with another human being without even stepping outside of your house, catching a ride on a plane, or even sending a snail mail letter. It’s like a super power now, one the Avengers themselves would be jealous of (although I’m pretty sure Tony Stark uses social media religiously).
But can it really make it that much easier for you to sell your home? Really? Can selling my home be a snap just with a few posts on Facebook to friends and family?
Outreach is the key when it comes to selling my home, right? In a way, you wouldn’t even need an agent if you really know how to utilize your own Facebook profile to get your FSBO off the ground. Come to think of it…. agents could use their Facebooks as well and make a killing selling their properties via social media without even breaking a sweat. The reason why is the simple outreach. Those friends add up. Your entire friend list — as well as those following you on your profile — end up seeing your updates immediately. Talk about word-of-mouth advertising making a killing. That’s practically homicide.
You have to know how to use your Facebook profile, or page (or both) correctly, though.
It’s almost ridiculous to think that your own Facebook profile can act as a veritable homepage — but it can. If you use it correctly. Looking at that series all by itself, you’d think that saying “selling my home will be easy” would be easy; it is easy. When organizing your album, be sure to set it up as “public,” too, or else nobody but those on your friends list will see it. Bear in mind, too, that you don’t have to necessarily set up your entire profile to be public, though.
Additionally, utilizing Facebook for what it is brings a unique advantage. Selling my home via Facebook is all about finesse. If you’re only using your profile as a marketing tool, you just might miss the mark. People read your feeds for something interesting; therefore, always post something cool. Whether it’s an interesting video you found, or a picture, or something funny. Engage your audience. Upon engagement, constantly sprinkle in those videos, pictures and posts about your properties at length to maximize that visibility. You’ll find that the property you’re pushing will get a lot of traction, response and interest from not only friends — because we all know the Incredible Hulk would love a new home — but perhaps others just happening to surf the web and fall onto your post and profile. It does happen. And Facebook does show up on those search engines.
Just don’t be like Ultron with the terrible sense of humor, obviously. We wouldn’t want the Vision to start making trouble for you. Keep it cool, steer clear of the world domination, and get on your Facebook profile to maximize the real estate market with social media. Selling my home with Facebook will be about as easy as putting on that Infinity Gauntlet.
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